DEVELOP AG LEADERS. SPARK TRANSFORMATION.
Great agricultural businesses aren't just built on strong operations—they're built on strong leaders. At People Spark Consulting, we work with leaders in grain elevators, cooperatives, mills and feed operations, and farm supply stores develop the leadership skills they need to drive results, retain top talent, and build thriving workplace cultures.

When Your Best Operators Become Managers,
Everything Changes

You promoted your best grain merchandiser, your most reliable feed mill supervisor,
or your top-performing agronomy specialist— because they were excellent at their jobs.
But now they're struggling with a completely different challenge: leading people.


 Sound familiar?

Which of these scenarios do you recognize?

"They're great at the work, but struggle with their team."

Your newly promoted manager knows grain inside and out. They can troubleshoot equipment, handle customer complaints, and manage logistics like a pro. But when it comes to coaching an underperforming employee or having a tough conversation about attendance, they freeze up or avoid it entirely.

The result? Small performance issues become bigger problems. Good employees get frustrated. Your manager feels overwhelmed and starts questioning whether they're cut out for leadership.

"We're losing good people because of their managers."

Your turnover numbers are climbing. When employees leave, the exit interviews reveal the real reason: "My manager." Maybe they felt micromanaged. Maybe they never got feedback. Maybe they felt undervalued or didn't know how they were doing until it was too late.

The result? You're constantly recruiting and training new people. Your reputation in the community suffers. Your best talent leaves for competitors.

"Our managers don't know how to handle difficult conversations."

A complete built-in social network for connecting A long-term employee's performance is slipping. A team member's attitude is bringing down morale. Someone needs to be let go, but the conversation keeps getting postponed. Your managers are technical experts—they're not equipped to navigate the human side of leadership.

The result?
Problems fester. Good employees get frustrated watching poor performance go unaddressed. Your managers lose credibility. You end up stepping in to handle situations that should have been addressed weeks ago.

Here's what changes When Your Leaders Get the Right Development.

Instead of avoiding difficult conversations, your managers handle them with confidence—addressing performance issues early before they escalate.

Instead of losing good employees, your retention improves because people feel valued, heard, and developed.
Instead of training that doesn't stick, new behaviors become habits because leaders have the infrastructure and support to sustain them.

Instead of promoting technical experts who struggle with people, you build leaders who excel at both the technical work and the human side of leadership.

Instead of stepping in to solve people problems, your managers own their teams—giving you time back to focus on strategic priorities.
We specialize in leadership development for agriculture businesses - elevators, cooperatives, mills and feed operations, and farm supply stores. We speak your language. We understand your world. And we focus on practical solutions that work in your environment. 

Next Steps

Ready to invest in your leadership team?
Let's schedule a 20-minute conversation to discuss which program best fits your organization's needs, timeline, and goals.